:root{
  --ink:#16181d; --muted:#5d6370; --line:#e4e2dc; --bg:#fbfaf7; --card:#ffffff;
  --accent:#4a2f8f; --accent-soft:#efeafb; --gold:#b07d1c; --ok:#1f7a4d;
  --max:1040px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:"Inter","DM Sans",system-ui,-apple-system,"Segoe UI",Roboto,sans-serif;color:var(--ink);background:var(--bg);line-height:1.6;font-size:16px;-webkit-font-smoothing:antialiased}
a{color:var(--accent);text-decoration:none}
a:hover{text-decoration:underline}
.wrap{max-width:var(--max);margin:0 auto;padding:0 24px}
nav.top{position:sticky;top:0;z-index:10;background:rgba(251,250,247,.92);backdrop-filter:blur(8px);border-bottom:1px solid var(--line)}
nav.top .wrap{display:flex;align-items:center;justify-content:space-between;height:56px}
nav.top .brand{font-weight:700;letter-spacing:-.01em;color:var(--ink)}
nav.top ul{display:flex;gap:22px;list-style:none;font-size:14px}
nav.top ul a{color:var(--muted)}
.btn{display:inline-flex;align-items:center;gap:8px;padding:10px 16px;border-radius:10px;font-weight:600;font-size:14px;border:1px solid var(--ink);color:var(--ink);background:transparent}
.btn.primary{background:var(--accent);border-color:var(--accent);color:#fff}
.btn:hover{text-decoration:none;transform:translateY(-1px)}
header.hero{padding:72px 0 48px}
.eyebrow{font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--gold);font-weight:700}
h1{font-size:clamp(36px,6vw,56px);line-height:1.05;letter-spacing:-.03em;margin:10px 0 8px}
.role{font-size:clamp(18px,2.4vw,22px);color:var(--accent);font-weight:600;margin-bottom:20px}
.lede{max-width:720px;color:#2c3038;font-size:18px}
.contact{display:flex;flex-wrap:wrap;gap:8px 22px;margin:26px 0;font-size:14px;color:var(--muted)}
.contact b{color:var(--ink);font-weight:600}
.cta{display:flex;gap:12px;flex-wrap:wrap}
section{padding:48px 0;border-top:1px solid var(--line)}
h2{font-size:13px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin-bottom:24px}
.cases{display:grid;grid-template-columns:repeat(auto-fit,minmax(320px,1fr));gap:24px}
.case{background:var(--card);border:1px solid var(--line);border-radius:16px;overflow:hidden;display:flex;flex-direction:column}
.case .thumb{aspect-ratio:16/10;background:var(--accent-soft);overflow:hidden;border-bottom:1px solid var(--line)}
.case .thumb img{width:100%;height:100%;object-fit:cover;object-position:top;display:block}
.case .body{padding:22px}
.tag{display:inline-block;font-size:12px;font-weight:600;color:var(--accent);background:var(--accent-soft);padding:3px 10px;border-radius:99px;margin:0 6px 6px 0}
.case h3{font-size:22px;letter-spacing:-.02em;margin:10px 0 8px}
.case p{color:var(--muted);font-size:15px;margin-bottom:14px}
.job{display:grid;grid-template-columns:170px 1fr;gap:8px 28px;padding:20px 0;border-bottom:1px solid var(--line)}
.job:last-child{border-bottom:0}
.job .when{font-size:13px;color:var(--muted)}
.job h3{font-size:17px}
.job .org{color:var(--accent);font-weight:600;font-size:15px}
.job ul{margin:8px 0 0 18px;color:#2c3038;font-size:15px}
.job li{margin-bottom:4px}
.grid2{display:grid;grid-template-columns:1fr 1fr;gap:32px}
.chips{display:flex;flex-wrap:wrap;gap:8px}
.chip{border:1px solid var(--line);background:var(--card);padding:5px 12px;border-radius:99px;font-size:13px}
.small{font-size:14px;color:var(--muted)}
footer{padding:36px 0 56px;border-top:1px solid var(--line);color:var(--muted);font-size:14px}
/* case study pages */
.cs-hero{padding:56px 0 24px}
.meta{display:grid;grid-template-columns:repeat(auto-fit,minmax(170px,1fr));gap:18px;margin:28px 0 8px;padding:20px;background:var(--card);border:1px solid var(--line);border-radius:14px}
.meta dt{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);font-weight:700}
.meta dd{font-size:15px;margin-top:4px}
.cs h2.big{font-size:28px;letter-spacing:-.02em;text-transform:none;color:var(--ink);margin:0 0 14px}
.cs section{padding:40px 0}
.cs p{max-width:760px;color:#2c3038;margin-bottom:14px}
.cs ul{max-width:760px;margin:0 0 14px 20px;color:#2c3038}
.cs li{margin-bottom:6px}
figure{margin:24px 0}
figure .shot{border:1px solid var(--line);border-radius:14px;overflow:hidden;background:var(--accent-soft);box-shadow:0 8px 30px rgba(30,20,60,.08)}
figure img{display:block;width:100%;height:auto}
figcaption{font-size:13px;color:var(--muted);margin-top:10px;max-width:760px}
.callout{background:var(--accent-soft);border-left:4px solid var(--accent);padding:16px 20px;border-radius:0 12px 12px 0;max-width:760px;margin:18px 0}
.two{display:grid;grid-template-columns:1fr 1fr;gap:24px}
.decision{background:var(--card);border:1px solid var(--line);border-radius:14px;padding:18px 20px}
.decision b{display:block;margin-bottom:6px}
.nextprev{display:flex;justify-content:space-between;gap:16px;padding:32px 0;border-top:1px solid var(--line);font-weight:600}
@media (max-width:760px){
  nav.top ul{display:none}
  .job{grid-template-columns:1fr}
  .grid2,.two{grid-template-columns:1fr}
  header.hero{padding:44px 0 32px}
}
@media print{
  nav.top,.cta,.nextprev{display:none}
  body{background:#fff}
}

/* gallery + scroll helpers */
.shot.scroll{max-height:680px;overflow:auto}
.flow{overflow-x:auto;border:1px solid var(--line);border-radius:14px;background:#fafafa;box-shadow:0 8px 30px rgba(30,20,60,.08)}
.flow img{display:block;height:400px;width:auto;max-width:none}
.gallery{display:grid;grid-template-columns:repeat(auto-fit,minmax(320px,1fr));gap:18px;margin:24px 0}
.gallery figure{margin:0}
.pair{display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:16px;max-width:640px}
.pair .shot{box-shadow:none}
.note{font-size:13px;color:var(--muted)}
.chips.top{margin-top:8px}
.thumb img{object-position:top}